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[ Bio ]
I’m curious by default, collaborative in practice, and I shorten paths without cutting corners. I have always believed language (written, spoken and visual) can make people feel seen. I’m drawn to the big picture and the small detail. I listen first, ask questions, and connect strategy with words and images so a brand stays whole across every touchpoint.
Outside the desk, I run, practice yoga, carry a camera, and read writers who find meaning in small moments. Those are among a few aspects that make me ARON.

[ What keeps me busy ]
[ Recent Articles ]
Many questions, some answers.

[ Connect ]
I’m open to swapping notes and co-creating; bring a thought, a half-idea, a problem and let’s see where our conversation goes.
Email is best: I read everything
Prefer a quick call? That works too.
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