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[ Social Media Strategy ]
I build sustainable editorial systems; content pillars, calendars, and posting cadence, so channels don’t just start; they keep going. I’ve managed Threads and YouTube end-to-end, contributed weekly TikTok, and supported employee LinkedIn profiles, so strategy connects to everyday publishing. Reporting stays simple and useful (goals → KPIs → learning loops), supported by formal training in social media marketing.
Projects
Social media editorial system
Organization:
Hospitality Academy
Role:
Social channel lead & strategist
Key Tasks:
Monthly editorial calendar, Threads/YouTube ownership, Employee LinkedIn program.
Short-form video system
Organization:
Hospitality Academy
Role:
Producer & cross-channel strategist
Key Tasks:
Weekly TikTok output, Instagram Shorts series, Cross-promote YouTube content.
Cross-platform promotion
Organization:
Odd Fellowhuis
Role:
Social media strategist
Key Tasks:
Channel-specific cuts, 5-3-1 launch strategy, SEO + dashboard strategy.
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