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[ Copywriting ]
I write clear, warm copy for web, newsletters, email campaigns, guides, and UX microcopy; pacing tuned, edits tight, SEO visible but never loud. In practice, I have often been the final editor: I rewrite for clarity and tone so messages feel human and consistent across channels. I’m comfortable moving between long-form resources and short social posts without losing a consistent voice.
Projects
Certain details are anonymized and content is restricted due to privacy regulations.
eGuides & magazine features
Organization:
Hospitality Academy
Role:
Copywriter / Editor
Key Tasks:
Write eGuides & magazine pieces, Edit for tone & clarity, Align content with marketing goals.
Brand story & tone of voice
Organization:
Viako
Role:
Messaging lead
Key Tasks:
Write brand story & pillars, Create tagline, Define tone-of-voice guidelines.
Brand video script
Organization:
Odd Fellowhuis
Role:
Scriptwriter & narrative lead
Key Tasks:
Voiceover script, Storyboard structure, Heritage & inclusivity cues
Copy Lead
Organization:
Kokopelmana Group
Role:
Communication Coordinator
Key Tasks:
Websitecopy & refresh, internal & external email environment.
Employee LinkedIn voice system
Organization:
Hospitality Academy
Role:
Copy lead
Key Tasks:
Write/schedule posts for six profiles, Establish consistent voice & cadence, Support calendar & timing.
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